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Tourism in the city of Salzburg in figures - 2005
Salzburg Information:
"Salzburg Information" is the city's tourist office and responsible for international tourist marketing (sales promotion, information and production, the press and public relations). The office offers help and advice to tourists at three locations in the city.
Salzburg – Mozart's birthplace and home of the Festival
General information
The city of Salzburg is the capital of the province of Salzburg and has a population of 149,997. The city has approx. 4,000 cultural events and 6.9 million visitors each year. Next to the federal capital of Vienna, Salzburg is Austria's second most important destination for city tourism.
UNESCO listed the city's historic center as a World Heritage Site in 1997, in 2004 the U.S. traveler magazine “Conde Nast” rated Salzburg as the number five of the most popular cities in Europe.
Guest arrivals and accommodations in 2005
Total arrivals: 1,047,139 (2004: 1,028,690)
Arrivals: + 1.8% compared to 2004
Total accommodations: 1,884,850 (2004 1,841,919)
Accommodations: +2.3% compared to 2004
2005 was another extremely successful year for overnight tourism in the capital city of Salzburg. With a total of 1,047,139 arrivals, 18,449 more arrivals (+1.8%) were counted than in 2004.
The current figures prove an increase in the quality-tourism, the high potential of new markets and the successful stimulation of the low seasons.
Average length of stay: 1.8 days (2004: 1.8 days)
On the annual average 5,164 overnight guests stayed in the city (2004: 5,046) each day.
Utilization of commercial businesses, annual average: 48.2 % (2004: 46.7%)
The five major countries of origin with over 100,000 overnight guests in 2005 were: Austria, Germany, USA, Italy and Great Britain. A total of 196,102 overnight guests from Asia (2004: 188,109) were recorded – i.e. 10.4 % of the total overnight accommodations (2004: 10.2%).
The 10 major countries of origin in 2005:
| 2005 |
absolute |
Share
in % |
2004 |
absolute |
Share
in % |
| 1. Austria |
486,710 |
25.8% |
1. Austria |
443,724 |
24.1% |
| 2. Germany |
352,428 |
18.6% |
2. Germany |
329,334 |
17.9% |
| 3. USA |
173,563 |
9.2% |
3. USA |
189,496 |
10.3% |
| 4. Italy |
163,806 |
8.6% |
4. Italy |
176,172 |
9.6% |
| 5. Great Britain |
116,625 |
6.1% |
5. Great Britain |
123,947 |
6.7% |
| 6. Japan |
66,131 |
3.5% |
6. Japan |
68,955 |
3.7% |
|
7. Switzerland,
Liechtenstein |
51,032 |
2.7% |
7. Switzerland,
Liechtenstein |
57,395 |
3.1% |
| 8. France, Monaco |
39,553 |
2.0% |
8. France, Monaco |
43,463 |
2.4% |
| 9. Spain |
38,711 |
2.0% |
9. Spain |
36,550 |
2.0% |
| 10. China |
37,801 |
2.0% |
10. China |
36,185 |
2.0% |
Accommodations:
On August 31, 2005 the city of Salzburg had:
134 registered hotels with a total of 9,616 beds.
Division:
Divided by categories: 7 5-star hotels with 1,336 beds, 50 4-star hotels with 5,069 beds, 47 3-star hotels with 2,267 beds, 25 2-star hotels with 733 beds and 5 1 star hotels with 211 beds.
In addition, 5 youth hostels, 4 campgrounds and 66 private rooms or other accommodations were available in the city of Salzburg.
(Source: Salzburg Municipal Council archives and Statistics Office)
Visitors to the major attractions in 2005
• Hohensalzburg Fortress incl. Fortress Museum: 805,636 (2004: 888,482)
• Mozart's Birthplace and Mozart's Residence: 431,000 (2004: 428,836)
• Museum of Natural History: 261,087 (2004: 273,037)
• Hellbrunn Palace and park incl. the trick fountains: 241,872 (2004: 262,546)
• Residenzgalerie Salzburg: 54,052 (2004: 54,961)
• Stiegl’s Brauwelt: 53,769 (2004 – 51,500 )
• Residenz – State Rooms: 52,227 (2004 – 57,041)
• Salzburg's Carolino Augusteum Museum – Main Bldg: 25,387 (2004: 31,796)
The SMCA main building closed September 25, 2005 and was only opened one evening for the "Long Night at the Museum“. The number of visitors in 2005 can only be compared to a limited extent with the figures in 2004. Comparable periods during which the museum was open during the two years results in roughly 14 % more visitors to the main building in 2005 compared to 2004.
• Toy Museum: 31,119 ( 2004: 31,962 )
• Folklore Museum in the Monatsschlössl: 22,474 (2004: 27,402)
• Baroque Museum: 20,625 (2004: 18,215)
Tourism as an economic factor
€ 440,000,000 in total tourism sales in the city of Salzburg; (approx. 25% of the local GNP). It secures approx. 6,600 jobs in the city.
Expenditures per person and day: Overnight guests: € 127.00 (1,841,919 accommodations in 2004), congress delegates: € 350.00 (140,000 congress day visitors), day visitors: € 40.00 (approx. 5,000,000 visitors)
as per March 2006
Gastronomy
About 500 restaurants
Including: about 80 cafés – about 60 bars and nightclubs and
about 60 beer parlors and wine bars.
The city of Salzburg features some 100 specialty restaurants, 38 fast-food restaurants, 11 gourmet restaurants and many more.
City tours
131 certified city guides (including inactive guides) as per February 2006.
Tours of the city on foot - by bike – by horse-drawn carriage – by van.
Plus guided tours on special topics from Architecture and Mozart to Zoo.
Salzburg Card:
This chip card not only provides free admission to all of the city's attractions and many points of interest in the vicinity but also serves as a ticket for public transport and can be used to take advantage of a number of discounts. All services booked on the "Salzburg Card" can be transferred to a "Swatch Access" wristwatch.
Cards sold in 2005: 90,668 (2004: 85,428)
Internet:
The number of visitors to our www.salzburg.info and www.salzburgcongress.at sites continued to grow in 2005. An average of 4,950 people visited our English and German websites last year. Including the other available languages, the average number of visitors totaled 5,600.
A total of 1.8 million users visited the Tourismus Salzburg GmbH websites in English and German. Counting the other available languages, the average number of visitors was 2.04 million users.
The average user browsed for approx. 8 minutes. Each visitor read an average of 7 pages on Salzburg Information's home page.
Hotel reservations on the Internet: approx. 3,600 accommodations were booked in 2005; this is an increase of some 6 % compared to 2004.
Salzburg Congress:
2005 was a very successful business year for Salzburg Congress despite the growing national and international competition.
The building adjacent to the Mirabell Gardens is becoming increasingly popular in the corporate business sector. The size of the events changed compared to 2004 – there were fewer events with higher sales.
This development is reinforced by the building's technical equipment, particularly in the field of network technology. Salzburg Congress customers can take advantage of a 30 MBit fixed line; further investments were also made in the building's lighting engineering. Above all, Salzburg Congress relies on a professionally trained team. In 2005 two out of three technicians passed the state examinations for event engineers and the first female apprentice has been trained in this branch since September 2005.
Trade fairs in 2005:
Approx. 5,165 exhibitors presented their products in 2005 (2004: approx. 4,100) at trade fairs on 22 different themes (2004: 15 fairs) from some 40 branches (2004: approx. 40 branches). Total number of visitors: approx. 289,371 (2004: approx. 190,000)
Issued: February 2006
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