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Salzburg Information:
"Salzburg Information" is the city's tourist office and responsible for international tourist marketing (sales promotion, information and production, the press and public relations). The office offers help and advice to tourists at three locations in the city.
Salzburg – Mozart's birthplace and home of the Festival
General information
The city of Salzburg is the capital of the province of Salzburg and has a population of 150,378. The city has approx. 4,000 cultural events and 6.7 million visitors each year. Next to the federal capital of Vienna, Salzburg is Austria's second most important destination for city tourism.
In 2007 Salzburg finished on fourth place (together with Paris) in the “Conde Nast Traveller” Reader’s Choice Award competition and received 80,6 points out of hundred possible points. Vienna finished on the fifth place in this rating where ambience, culture and sights as well as friendliness, hotels, restaurants and shopping count.
Guest arrivals and accommodations in 2007
Total arrivals: 1,173,137 (2006: 1,197,291)
Arrivals: -2, 0 % compared to 2006
Total accommodations: 2,152,945 (2005 2,232,076)
Accommodations: -3, 5 % compared to 2006
2007 was the second best year since tourism statistics are published. This excellent result is only topped by the results of the extraordinary Mozart-Year in 2006.
Compared to 2006 there were slight decreases in overnights in the German speaking markets: Austria (-0, 1 %), Germany (-2, 2 %). Substantial decreases are to be reported from Switzerland, Japan and USA. The statistics however shows an increase in markets such as Great Britain (+13 %), Russia (+40 %) or India (+53 %).
Average length of stay: 1, 8 days (2006: 1.8 days)
Occupancy rate of the hotels 53, 5 % (2006: 56 %)
The share of overnight accommodations from the 10 major countries of origin:
| 2007 |
absolut |
Anteil in % |
2006 |
absolut |
Anteil in % |
| 1. Austria |
549.908 |
25,5 |
1. Austria |
557.142 |
24,9 |
| 2. Germany |
384.483 |
17,9 |
2. Germany |
393.108 |
17.6 |
| 3. USA |
197.339 |
9,2 |
3. USA |
213.669 |
9,6 |
| 4. Great Britain |
172.658 |
8,0 |
4. Italy |
161.391 |
7,2 |
| 5. Italy |
146.566 |
6,8 |
5. Great Britain |
152.662 |
6,8 |
| 6. Japan |
76.855 |
3,6 |
6. Japan |
86.499 |
3,9 |
| 7. Switzerland, Liechtenstein |
60.822 |
2,8 |
7. Switzerland, Liechtenstein |
72.726 |
3,3 |
| 8. Spain |
46.860 |
2,2 |
8. France, Monaco |
54.795 |
2,5 |
| 9. France, Monaco |
42.674 |
2,0 |
9. Spain |
53.365 |
2,4 |
| 10.Australia |
34.631 |
1,6 |
10. Netherlands |
35.861 |
1,1 |
The five major countries of origin with over 100,000 overnight guests in 2007 were like in the year before: Austria, Germany, USA, Great Britain and Italy. Back in the top-ten-group is Australia since the Netherlands dropped back after an enormous increase during the Mozart-Year. Heavy losses in overnights after the Mozart-Year are visible regarding the results from France, Spain and Switzerland.
Accommodations:
On September 13, 2007 (June, 2008) the city of Salzburg counted 128 (132) registered hotels with a total of 9,698 (10,688) beds.
Divided by categories:
7 (6) 5-star hotels with 1,334 (954) beds
47 (47) 4-star hotels with 4,983 (5,052) beds
51 (47) 3-star hotels with 2,788 (2,487) beds,
19 (17) 2-star hotels with 423 (704) beds and
4 (5) 1 star hotels with 170 (187) beds.
In addition, 5 (8) youth hostels, 4 (4) campsites and 65 (88) private rooms or other accommodations were available in the city of Salzburg.
Day Tourism
A recent market research shows that Salzburg is visited every year by approximately 5.5 Million day tourists. This 2007 survey shows that many tourists who are spending their vacation in the surroundings of Salzburg choose Salzburg as one day trip destination. Their favorite occupations during such a stay are: eating and drinking, shopping and sightseeing. 30 % are coming from the neighboring Bavaria, 70 % from Austria. Most of these day visitors are visiting the town during the summer. In average they stay some 5 hours in town and they spend per visitor € 30, -- a day.
Visitors to the major attractions in 2007:
• Hohensalzburg Fortress incl. Fortress Museum: 970.000 (2006: 935.166)
• Fortress Museum: 556.630 (525.110)
• Mozart's Birthplace and the Mozart Residence: 591.534 (656.000)
• Hellbrunn Palace, park and trick fountains: 267.987 (282.000)
• Museum of Natural History: 269.033 (272.076)
• Salzburg Zoo: 287.332 (266.975)
• Salzburg Museum 62.174 - Panorama Museum included: 31.607
• Salzburg's Mönchsberg Museum of Modern Art: 77.413 (68.452)
• Stiegl’s Brauwelt: 60,700 (figures from 2006 – the Brauwelt was closed in 2007 due to renovation)
• Residenz Gallery, Salzburg: 54.686 (57.704)
• Residenz – State Rooms: 45.200 (55.389)
• Panorama Museum: 31,607
• Toy Museum: 29.520 (30.295)
• Salzburg's Rupertinum Museum of Modern Art: 28.230 (22.765)
• Folklore Museum in the Monatsschlössl: 22.843 ( 22.744)
• Baroque Museum: 20.628 (20.276)
• Cathedral Excavations Museum: 7.527 (5.666)
Tourism as an economic factor:
€ 500,000,000 in total tourism related turnover in the city of Salzburg; (approx. 25% of the local GNP). It secures approx. 7,000 jobs in the city.
Gastronomy:
There are about 500 restaurants in Salzburg including some 80 cafés, 60 bars and nightclubs as well as 60 beer parlors and wine bars.
The city of Salzburg offers over 100 specialty restaurants, 38 fast-food restaurants, 11 gourmet restaurants and many other eateries.
City tours:
131 certified city guides are offering their services for tourists in Salzburg.
There are guided tours of the city on foot, by bike, by horse-drawn carriage and by van. Plus guided tours on special topics from Architecture and Mozart to Zoo.
Salzburg Card:
This chip card not only provides free admission to all of the city's attractions and many points of interest in the vicinity but also serves as a ticket for public transport and can be used to take advantage of a number of discounts. All services booked on the "Salzburg Card" can be transferred to a "Swatch Access" wristwatch.
Cards sold in 2007: 115,867 (2006: 127,952)
Internet:
The number of visitors to our http://www.salzburg.info/ sites continued to grow. An average of 207.477 people visited our English and German websites each month last year. Counting the other available languages, the average number of visitors totaled 278.819 per month (figures from 2007).
A total of 2.5 million users visited the Tourismus Salzburg GmbH websites in English and German. Counting the other available languages, the average number of visitors was 3.34 million users.
The average user browsed for approx. 6 minutes. Each visitor read an average of 6 pages on Salzburg Information's home page.
Salzburg Congress:
In the year 2007 Salzburg Congress recorded its best year since the opening of the congress centre in 2001. The turnover topped even the results of the Mozart-Year 2006. This success is not least due to the fact that the building in the heart of the city is a venue offering a variable room layout, state-of-the-art equipment and a comprehensive customer orientation. The international customer structure was just as many-faceted as the building last year: A large number of congresses contributed to this increase in turnover and visitors. Especially numerous medical conferences took place last year such as e.g. the „International Conference on Alzheimer & Parkinson Disease“ which was attended by 1.500 physicians from all over the world.
Exhibition Center Salzburg
2007 was the most successful year since opening of the fair ground. More than 500.000 visitors attended 36 fairs either for the trade or for the public. The turnover was recorded at the amount of some € 10 Millions.
Issued: April, 2007
Press contact:
Maria Altendorfer, Tel.: +43/662/889 87 - 500, Email: altendorfer@salzburg.info
Mag. Daniela Kinz, Tel.: +43/662/889 87 - 301, Email: kinz@salzburg.info
General information:
Tourismus Salzburg, Auerspergstraße 6, A-5020 Salzburg, Tel.: +43/662/889 87 - 0, Fax: +43/662/889 87 - 32, Email: tourist@salzburg.info, http://www.salzburg.info/
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